INVESTMENT OPPORTUNITY

SmileCraft AI

AI Smile Design Platform Turning Dental Scans Into Revenue

"Show patients their dream smile. Double your cosmetic case acceptance."

25M THB

Convertible Note (~$715K USD)

Thailand → ASEAN Expansion

Tavatchai Engbunmeesakul, CEO & Co-Founder | Bot and Life Co., Ltd. |tavatchai@botnlife.co

The Problem

Cosmetic Dentistry Has a Conversion Problem

The Current Patient Journey:

Patient comes in curious about veneers/Invisalign
Dentist explains with mirrors, old photos, generic samples
Patient: "I don't know... let me think about it"
60-70% never book treatment ($3,000-8,000 per case lost)

Why Patients Don't Commit:

Can't visualize the outcome on THEIR face
Generic before/after photos don't build confidence
Price resistance without seeing value
Fear of "fake-looking" results

Market Data:

12B THB/year

Thai cosmetic dentistry market ($350M)

80,000 THB

Average case value ($2,300)

30-40%

Treatment acceptance rate

The Gap: Dentists have intraoral scanners (3D tooth data) but no way to show "Here's YOUR smile, fixed" in 60 seconds.

The Solution

SmileCraft AI: Instant Smile Simulations from Dental Scans

What We Do:

Upload 3D intraoral scan → AI generates photorealistic "after" images → Patient sees their future smile → Books treatment on the spot

Core Technology:

1. 3D Scan Integration: Compatible with all major dental scanners

2. Facial Mapping AI: Uses patient photos + scan data to create personalized smile simulations

3. Cultural Aesthetics Engine: Trained on Thai/Asian facial structures (expanding dataset with every clinic)

4. Treatment Planning Module: Automatically suggests veneer/crown/alignment options with cost breakdowns

Key Differentiator:

Not just "digital impressions" (scanner companies do that)
Not generic photo filters (FaceApp for teeth)
Clinical-grade simulations that account for bite, gum health, facial symmetry

Patient Experience:

Dentist: "Let me show you what's possible..."

[Pulls up iPad, shows 3 smile options in patient's own face]

Patient: "Wow, I want Option 2. When can we start?"

Traction & Validation

Research-Based Projections: Assumption Numbers (Unproven)

Research-based projections and initial study (unproven in real environment):

Metric	Before SmileCraft	After SmileCraft	Change
Cosmetic consults → bookings	30%	55%	+25pp
Average case value	75,000 THB	90,000-97,500 THB	+20-30%
Consultation time	45 min	20-25 min	Faster close
Patient satisfaction	N/A	High	Share photos to friends

Revenue Impact (Projected - Research Assumption):

Before: 40 cosmetic cases/year × 75K THB = 3M THB
After: 60 cosmetic cases/year × 100K THB = 6M THB
Incremental revenue: +2.85M THB/year (+95%) (projection, unproven)

Research Projections:

Projection: Better visualization → higher acceptance (30% → 55%)
Projection: Patients upsell themselves (basic veneers → premium packages)
Projection: Faster sales cycle (from multi-week to same-day bookings)
Projection: Strong word-of-mouth (patients share simulation photos on social media)

Important Note: Research-Based Assumptions

All numbers are research-based projections and initial study results. Not yet validated in full production environment.

To prove this scales, we need:

10+ clinics using SmileCraft (currently have 1)
12-month data (currently have 6 months)
Clinical study validating outcomes (planning for Year 2)

Business Model

High-ACV SaaS + Revenue Share = Aligned Incentives

Pricing Tiers:

Plan	Monthly Fee	Revenue Share	Target Customer
Starter	8,000 THB	3% of booked cases	Single-location clinics (1-2 chairs)
Professional	15,000 THB	2% of booked cases	Multi-chair clinics (3-5 chairs)
Enterprise	35,000 THB	1% of booked cases	Clinic chains (6+ locations)

Annual contract value (ACV): 240K-480K THB ($7K-14K USD)

Why This Works:

Upfront fee covers our costs (cloud, LLM, support)
Revenue share = we win when they win (no misaligned incentives)
Average customer pays: Month 1-3: ~12K THB | Month 4+: ~28K THB (rev share kicks in)

Market Opportunity

$2.1B ASEAN Cosmetic Dentistry Market

Beachhead: Thailand

2,800 private dental clinics (focus: 800 cosmetic-focused)
12B THB cosmetic dentistry market
TAM: 800 clinics × 350K THB/year = 280M THB ($8M)
SAM (realistic 3-year capture): 25% = 70M THB ($2M ARR)

Expansion Markets (Year 2-4):

Country	Cosmetic Clinics	Market Size	Revenue Potential
Vietnam	1,200	$180M	420M THB
Indonesia	3,500	$420M	1.2B THB
Philippines	900	$140M	315M THB
Singapore	400	$250M	280M THB

Total Addressable Market: 6,800 clinics × 350K THB = 2.38B THB ($70M ARR potential)

The Ask

25M THB

Convertible Note (~$715K USD)

Single Convertible Note with Downside Protection

Investment Terms:

Type

Convertible Note

Target Equity

15%

Conversion Trigger

60 clinics + 5M MRR

Timeline

12 months

Downside Protection

5-year MLR% loan

Current MLR

6.375% annually

Scenario A: SUCCESS

Hit 60 clinics by Month 12 → Note converts to equity at 141.7M THB pre-money → Investor gets 15% equity → Series A at 220M+ THB valuation

1.32x+ return in 12 months

Scenario B: MISS

Below 60 clinics by Month 12 → Note becomes 5-year loan at MLR% (6.375%) → Company owes 25M + interest → Total repayment 33M over 5 years

1.32x return (32% over 5 years)

Use of Proceeds (25M THB):

Debt Refinancing for Series A56% (14M THB)

SmileCraft AI Scale (sales, marketing, product)31% (7.7M THB)

Voice AI + Vision AI (revenue diversification)9% (2.2M THB)

Operations (CFO, legal, buffer)4% (1.1M THB)

Contact Information

Tavatchai Engbunmeesakul

CEO & Co-Founder

Bot and Life Co., Ltd.

tavatchai@botnlife.co

J.Press Tower, Bangkok, Thailand